Apple Watch amazing sales, but perhaps the last smart watch “fig leaf”

Posted on

Smart watches after a few years before the market peak, so far now fell to the bottom, it is better to say that the market has returned to the rational stage, which is the stage the industry must go through. According to a recent IDC survey, Apple Watch shipped 8 million units in the fourth quarter of 2017 as the highest-selling smartwatch for the period and year. In 2017, the data throughout the year, Apple Watch shipments in 2017 is as high as 17.7 million. However, after all, “a flower alone is not a spring,” Apple Watch’s large sales does not mean that the entire smart watch market is hot, the smart watch market as a whole has also been declining. In addition to the Apple Watch, sales of other smart watch makers, including Samsung, Garmin, Fossil and others, are just 15.6 million. So why smart watch manufacturers began to decline? Why Apple Watch survived? Die-hard powder and brand effect blessing, Apple Watch “shelf life” to be extended In recent years, under the trend of this wave, smart watch manufacturers have mushroomed, and in the early days of smart watches, it was even predicted to be the next generation of smart phones. However, the good news is not long, smart watches soon began a wide range of “ebb tide,” as other smart hardware in general, did not reach the user’s expectations, and the user’s fresh feeling is bound to have a shelf life, time is over, It is winter, and this is mainly due to the following two reasons: First, the tasteless, not just needed. Many users have this feeling, spirited to buy smart watches, adjust all the settings, push, but in the end, it is reduced to a full charge of the “traditional watch.” The so-called smart and not more practical, nor imagined so fun. And Chinese consumers’ family environment, living habits and smart watches formed a strong contrast, the scene elements are not sufficient, at least for the moment it is not just needed. At present, the function of smart watch roughly includes timing, information reminder, health monitoring, weather push and news subscription push. The replaceability of these functions is very strong. And now the public free wifi did not materialize, most of the functions of the smart watch will not be available once the smart watch is disconnected from the Internet. , But also for the general public, the acceptance of intelligent hardware is not high, however, too many players chased under the outlet can only be reduced to bubbles in the end. Second, the connection property is weak. All-Internet era, intelligent hardware manufacturers outline a smart blueprint for life. In fact, many users do not have too many smart appliances or other devices to connect to at home. Only when there are enough smart devices in the home will all sense of experience of all things come true. Even if there are enough smart appliances, different brands can achieve the interconnection between the current is still a problem to be solved. As a result, it is doomed smart watch has obvious “shelf life”, once the shelf life is over, to meet the smart watch can only be the first year of winter like VR. So why is Apple Watch survived? In my opinion, this should benefit […]