iPhone X sales less than 40 million this season

Posted on

According to foreign media reports, the Nikkei Asian Review reported January 29 and February 20 that Apple is reducing the production of iPhone X from 40 million units in March to 20 million units in March. This seems to be the market for the iPhone in March quarter of the quarter was significantly lower than the previous quarter in December last year, iPhone X sales will be disappointing. But when you look at these numbers and compare them to the new products of the same period last year, you will find that 20 million iPhone X data are more historical. The article, January 29, pushed Apple shares to fall more than $ 3 a share, plunging from $ 171.51 to $ 167.96 a share. A few days later, the company’s performance outlook for the quarter’s March results also did not help, as the market is still expected to play a role in the super cycle of the iPhone, the company’s December quarterly earnings release the day after the stock fell To 160.50 US dollars. However, on Friday, the company closed at 176.21 U.S. dollars, regaining all previous losses. The other 30 million iPhones produced seem to be ignored The Nikkei Asia Review said on January 29 that “Apple will halve the iPhone X production target within three months starting in January from the 40 million set at the time of its launch in November last year. The U.S. tech giant has informed its suppliers that it has decided to cut its production target for the first quarter to about 20 million. The article concludes, “It is estimated that Apple will maintain a total of 30 million production targets for low-priced products such as the iPhone 8 and 8 Plus.” That is, a total of 50 million iPhone production, which is in line with the quarterly iPhone in December last year 77.3 million sales compared to a decrease of 35%. In the past two years, such a decline of 32% and 35% respectively, so the 35% decline is not unusual. iPhone 8 release seems to be investors “forgotten” Market research firm Consumer Intelligence Research Partnership (CIRP) estimates that iPhone 8 and 8 Plus accounted for 24% and 17% of iPhones sold in the United States in the December quarter respectively. Together, the two accounted for 41% of the total, a double that of CIRP’s estimated iPhone X sales of 20%. In addition, iPhone 8 and 8 Plus average selling price is slightly higher than its predecessors iPhone 7 and 7 Plus. This helped raise the total iPhone sales price from $ 696 to $ 797 and a year-on-year increase of $ 101. Josh Lowitz, co-founder and co-founder of CIRP, said: “All three of the newest iPhones accounted for less of the total US iPhone sales in the December quarter than in the same period last year. The same period last year, iPhone 7 and 7 Plus two sales in the total iPhone sales accounted for 72%. He also said, “However, with the previous release of the iPhone is not comparable.First, the iPhone X is not the beginning of the quarter when the introduction of Apple’s product lineup further market segmentation, the company now has 8 products, but also Apple released new handsets at different times, releasing three new handsets at a […]

Nokia’s decline has been 10 years, but the brand awareness is still high

Posted on

According to VentureBeat, none of the smartphones launched at this year’s World Congress on Mobile Communications (MWC) in Barcelona have yet a stunning product. As usual, various manufacturers released a variety of smart phones, Samsung once again dominate. In addition, network neutrality has been the focus of attention as Ajit Pai, chairman of the Federal Communications Commission (FCC), attended. 5G also has many early and interesting innovations, but the distance remains a reality. However, under the flagship of Samsung and the future of 5G Dreamland, HMD Global shines this year. Known as the “Nokia Phone House,” the company introduced more than one new product and two new products, but five new Nokia branded phones. In addition to four smartphones, including the flagship Nokia 7 Plus, and a nostalgic product in the form of a redesigned Nokia 8810 “banana phone,” it is clear that the Nokia handset brand regains its attention here. Rebirth? If you have been following the legend of Nokia phones for the past few years, you know the background story, but we still need a brief review. Nokia itself no longer produce mobile phones. In 2016, the Finnish company helped set up a new business called HMD Global to ensure that Nokia’s mobile phone brands will survive the licensing agreement. HMD Global mainly develops Nokia-branded smartphones and feature phones, while Foxconn subsidiary FIH Mobile is responsible for production tasks. Therefore, in addition to lending the famous names of these phones, Nokia has no direct connection with the development of these phones. After all, when you have a good traditional cell phone brand and it’s accepted by billions of people, why are you using the HMD Global name on your new device? Although HMD Global is still in its infancy, things have proceeded quite smoothly. In December last year, HMD Global launched 6 smartphones and 5 feature phones in the market during the first full year of its 10-year license agreement. Together with five other new devices announced at MWC, Nokia will soon have 16 new mobile devices available for purchase worldwide. Early sales figures are encouraging. In December last year, Counterpoint Research analysts reported that in the third quarter of 2017, from the point of view of handset shipments, Nokia branded handsets are the eighth most popular handsets in the world and the best-selling brand in the Middle East Britain’s third best-selling brand. But it is worth noting that these data include feature phones and smart phones. However, the same analyst reported the fourth quarter of 2017 last month, noting that Nokia smartphones have outsell HTC, Sony, Google, OnePlus, Lenovo and others. Obviously, HMD Global sold 4.4 million Nokia smartphones last quarter. These numbers are not specific, but make people happy. HMD Global apparently wants to strike hard while MWC announces the launch of five new handsets. However, do not be over-proud, as Nokia’s recent footprint accounts for only 1% of the total smartphone market share. More importantly, we should look at the bigger picture to see how Nokia did it. Decline Historically, the timing of the latest release is noteworthy, with Nokia’s handset brands having been stuck in the downward direction for the last decade. In February 2008, market research firm Gartner released a report that Nokia is the world’s largest mobile phone brand, accounting for about […]

This number can predict the life cycle of iPhone X

Posted on

How long can an iPhone last? How often do people upgrade their iPads? Is it true that people treat Apple’s consumer devices as “frequently updated” or “renewed every year” as often seen on the web? We all know that the life span of a single device will naturally vary from person to person, but are the lifecycles of the Apple devices we perceive from the perimeter channels as their true lifespan? Although Apple officials have never directly responded to this question, one of the official documents, “More Answers to Apple and Environmental Responsibilities,” states explicitly: “… We estimate the useful life of the first user, the assumptions 4 years for macOS and tvOS devices and 3 years for iOS and watchOS devices … ” In other words, from Apple’s own estimated model point of view, the product life cycle this figure conservatively estimated at 3-4 years. But how did this figure come out, whether it followed a set of existing logic, probably only Apple himself knew. Now every three Apple devices, two are still in use Today, Horace Dediu, Founder and Independent Analyst from Asymco, gives us a more detailed and “plausible” solution based on current The number of active devices and accumulations of Apple devices Total sales, not only estimated what he considered more convincing user satisfaction, but also ultimately estimated the actual average lifespan of Apple devices in the user community. In the past on the iPhone word of mouth coverage, often heard is the “customer satisfaction” or “loyalty” and other relatively vague indicators, the favorable rate of 98% of the figures are not new, but the lack of visual presentation. Horace Dediu also believes that the “customer satisfaction” number is difficult to convince. Most of the respondents think that they are often “good things,” especially when the interviewee is in a state of uncertainty. This sense of self-suggestion Particularly strong – for example, we will be out of trouble for the psychological to Taobao some of the products, drip drivers and takeaway brother readily hit a five-star praise, even if the products and services are not entirely satisfactory. Good products speak for themselves, the value of good products not only reflected in the frequency of daily use, but also will be reflected in the duration of use, which is “the number of active devices,” the more valuable reason. If “cumulative sales” represent a company’s existing performance, then “active equipment” is more likely to reflect its development prospects. Earlier this year in early February, Apple CEO Tim Cook disclosed in the earnings conference: January 2018 Apple’s active device volume reached 1.3 billion, which is also after January 2016, Apple’s second public its own active equipment number. Horace Dediu draws a chart based on available data, with the top curve showing the total amount of equipment sold by Apple since the second quarter of 2007, as shown by Apple’s cumulative total equipment sales as of the fourth quarter of 2017 The amount has reached 2.05 billion units. At the same time, Horace fits it to logic functions based on the number of active devices that have been disclosed at several time points, trying to plot the S-curve below to represent the amount of active devices. As for the origin of this curve, I asked Dr. Milkshake, a Ph.D. in […]