According to foreign media reports, the Nikkei Asian Review reported January 29 and February 20 that Apple is reducing the production of iPhone X from 40 million units in March to 20 million units in March. This seems to be the market for the iPhone in March quarter of the quarter was significantly lower than the previous quarter in December last year, iPhone X sales will be disappointing. But when you look at these numbers and compare them to the new products of the same period last year, you will find that 20 million iPhone X data are more historical.
How long can an iPhone last? How often do people upgrade their iPads? Is it true that people treat Apple’s consumer devices as “frequently updated” or “renewed every year” as often seen on the web? We all know that the life span of a single device will naturally vary from person to person, but are the lifecycles of the Apple devices we perceive from the perimeter channels as their true lifespan? Although Apple officials have never directly responded to this question, one of the official documents, “More Answers to Apple and Environmental Responsibilities,” states explicitly: “… We estimate the useful life of the first user, the assumptions 4 years for macOS and tvOS devices and 3 years for iOS and watchOS devices … ” In other words, from Apple’s own estimated model point of view, the product life cycle this figure conservatively estimated at 3-4 years. But how did this figure come out, whether it followed a set of existing logic, probably only Apple himself knew.